Typographic Morphology: A systematic catalog of structural possibilities
Catalysts for Change.
Perfect bound publication; 6inx9in

Showing empathy for the landscape, blueprints are societal plans functioning to streamline society. Through a progression of interactions, a city’s inhabitants are constantly exposed to visual inspiration. These shared experiences develop a language, history and context for the survival of a city.

The invisible threads that bind a community exist in suspended conversations; desires are memories embedded in space and altered by experience. Weaving a tighter web, effective signage thrives off choice. Synonymous with growth, choice serves as the catalyst for change.

Typographically, variable relationships exist, allowing the reader to invest their own duration of time exploring. The concepts theorized by Robert Bringhurst act as these catalysts, encouraging rational experimentation with an appropriate use of the typeface. Building an arsenal of possibilities educates the designer about maintaining sustainable reading while allowing the flexibility of an array of typographic principles, catalysts for ingenious design.